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Privacy Policy

Last updated: 29 September 2026

This website (“the Site”) is operated by Joanne, a licensed real estate salesperson representing Huttons Asia Pte Ltd. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit or interact with the Site, in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore. By using this Site, you consent to the practices described in this policy.

1. Who we are

Property advisory
Joanne · CEA Registration No. R073465F
Huttons Asia Pte Ltd (Licence L3008899K)
3 Bishan Place, #05-01 CPF Bishan Building, Singapore 579838
WhatsApp: +65 8262 9890

You may verify Joanne’s registration on the CEA Public Register at www.cea.gov.sg.

2. Personal data we collect

2.1 Information you provide

When you submit an enquiry form, request a brochure, register interest in a unit, or chat with our AI assistant, we may collect:

  • Full name
  • Email address
  • Mobile phone number
  • Showflat appointment preferences
  • The specific property or unit you are enquiring about
  • Free-text messages you send to our AI assistant or our team

2.2 Information collected automatically

When you visit the Site, we automatically collect technical information including IP address, browser type and version, device type and operating system, pages visited, time spent on each page and referring URL, and cookies and similar tracking technologies (see Section 6).

2.3 AI assistant chat data

Our AI assistant processes your messages to answer questions about property. To generate a reply, your message and recent conversation context are sent to our AI model provider, Anthropic (the Claude API); under that provider’s API terms this content is not used to train their models.

We also keep a record of these conversations. For each exchange we store the message you sent, the assistant’s reply, the page you were on, the detected language, how long the reply took, and a randomly generated session reference. We do not store your name, email address, telephone number or IP address alongside it, and the session reference is not linked to your identity.

We keep these records for 60 days, after which they are deleted automatically. We use them to answer your questions, to see which properties and questions buyers are interested in, and to improve the assistant’s answers.

These records are stored on servers in Frankfurt, Germany (see Section 7).

Please do not type sensitive personal information into the chat. Anything you write becomes part of the stored message — so if you include your name or phone number in what you type, that is stored with it. To reach Joanne directly, use the WhatsApp button instead. Once you move to WhatsApp, the conversation is governed by WhatsApp’s privacy policy and Joanne’s professional handling.

3. How we use your data

  • Respond to your enquiries about properties
  • Provide property recommendations matched to your stated preferences
  • Connect you with Joanne for further assistance
  • Send marketing or property-update communications, where you have given consent
  • Improve the Site’s functionality and content
  • Comply with legal and regulatory obligations
  • Prevent fraud or unauthorised use

4. Legal basis for processing

  • Consent: when you submit a form or chat with us, you provide explicit consent for us to use the data for the purpose stated.
  • Deemed consent: where it is reasonable to assume consent given the context (for example, you provided a phone number expecting a callback).
  • Legitimate interest: for fraud prevention, system security, and basic analytics.

5. Who we share your data with

5.1 Salesperson & authorised agency

When you submit an enquiry, request a brochure, register interest in a unit, or ask to speak to an agent, your data is shared with Joanne (CEA R073465F) and Huttons Asia Pte Ltd (Licence L3008899K) for the purposes of providing property advisory services, in line with the Estate Agents Act and the CEA’s professional conduct standards.

5.2 Service providers

  • Cloud hosting: Cloudflare (website delivery) and Neon, running on Amazon Web Services in Frankfurt, Germany (the conversation records described in Section 2.3)
  • AI services: Anthropic (the Claude API, for the AI assistant)
  • Analytics: Google Analytics (anonymised traffic and behaviour measurement)
  • Mapping / geocoding: OneMap, Singapore Land Authority

These providers process data only on our instructions and only for the purposes of providing services to us.

5.3 Legal disclosures

We may disclose your data to law enforcement or regulators if required by Singapore law, court order, or regulatory request. We do not sell your personal data.

6. Cookies & tracking

The Site uses cookies and similar technologies to maintain your session, remember filter preferences (stored in your browser), measure traffic and performance via Google Analytics (using anonymised identifiers), and power the enquiry features. You can disable cookies in your browser settings, but some Site features may not work correctly without them.

7. International data transfers

Some of our service providers (notably Anthropic for the AI assistant, our database host in Frankfurt, and Google Analytics for traffic measurement) process data outside Singapore. We rely on those providers’ contractual commitments to handle data with privacy standards comparable to the PDPA. By using the AI assistant and the Site generally, you consent to your data being processed in this manner.

Our website and the records described in Section 2.3 are hosted on servers in Frankfurt, Germany, operated by our infrastructure providers. Transfers outside Singapore are made on the basis that these providers are contractually required to protect personal data to a standard comparable to the PDPA.

8. Data retention

  • Enquiry records: retained for the duration of the property advisory relationship plus 7 years to comply with the Estate Agents Act and tax record-keeping obligations.
  • Server logs (IP addresses, access logs): retained for up to 30 days for security purposes.
  • AI assistant conversations: 60 days from the date of the conversation, after which they are deleted automatically.

These periods cover different things. Conversations with the AI assistant on this Site are kept for 60 days. Enquiries you make to Joanne directly — including by WhatsApp, phone or email — form part of her professional records and are kept for the period stated above.

After these periods, data is anonymised or securely deleted.

9. Your rights under the PDPA

  • Access: request a copy of the personal data we hold about you.
  • Correction: ask us to correct inaccurate or incomplete data.
  • Withdrawal of consent: withdraw consent for any processing for which you previously gave consent.
  • Complaint: lodge a complaint with the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.

Conversations with the AI assistant are stored under a random session reference rather than your name, so we may be unable to locate your specific records unless you can tell us roughly when the conversation took place and what it concerned.

To exercise any of these rights, contact us using the details in Section 12.

10. Data security

We use commercially reasonable security measures including encryption in transit (HTTPS/TLS), access controls, and regular security reviews. No system is completely secure; you provide your data at your own risk.

11. Children’s privacy

This Site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, contact us and we will delete it.

12. Contact us

Property advisory
Joanne · CEA Registration No. R073465F
Huttons Asia Pte Ltd (Licence L3008899K)
3 Bishan Place, #05-01 CPF Bishan Building, Singapore 579838
WhatsApp: +65 8262 9890

13. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new “Last updated” date. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.